Companies have started to use the power of media and people’s interest in public court cases to their advantage – an shaped a term called litigation PR.
Autor: Simone
Taxonomies are everywhere – online and offline. By categorising and organising content, life immediately becomes easier and more accessible.
Journalism subtly influences language, which is why using gendering and gender inclusive becomes increasingly important in modern society.
In times of social media and consumers gaining more and more power over the success of a corporation, smart communication strategies are key.
From bullet points to a full blog article – how a thought turns into a text on the internet.
A recap of my first two semesters in my Content Strategy Master and what I’ve taken from it for my daily job as a journalist.
UX design is all about creating a satisfactory website experience for the user, something that also matters for news pages.
Classic cross platform storytelling is not only about the way media re-uses stories on multiple platforms but also about image, about the external view of a brand.
Modern journalism mostly relies on three pillars: social media, a website and a printed issue. With the right strategy, one topic can turn into complementing content on all three platforms.
I have been a journalist for more than five years. With Content Strategy I now get to deepen my knowledge and become better in my profession.